Develop an effective Instagram marketing strategy

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More than just a place to share pictures and selfies, Instagram is becoming an increasingly popular and effective way to reach your audience through marketing. As one of the newest advertising platforms that you can utilise as a business, it can be overwhelming and difficult to understand how to make it work best to suit your needs. Here are some useful tips that may help you to develop a successful marketing plan on your organisation’s Instagram.

Define your purpose on the platform:
Begin by figuring out exactly what you hope to achieve through the use of Instagram as a social media tool for your business. For example, are you interested in generating leads? Would you like to build an online community? Or are you more focused on creating brand awareness? Although there is no single or correct answer, whatever your intent is, initially defining it will help to influence your strategy going forward.

Optimise your account for engagement:
In order to use the platform effectively, it’s necessary to set up your profile properly. While Instagram makes this process straightforward, there are a few elements to be aware of. Firstly, ensure that you convert your account to a business profile. This will allow you to add extra information for your followers to see, such as your location, industry, and contact information. In addition, Instagram business profiles have access to analytics which can help you to see how your followers are interacting with your content. Creating a compelling bio and profile picture are also important elements of your profile. They are the first things that potential followers will see, and creating a memorable impression is key to gaining further engagement.

Create compelling content:
Once you have established your profile, the next step is the content. One of the key definers of success to your Instagram is what you choose to post. This can also prove to be the more difficult element, as there are endless possibilities to what you can create. Some examples of posts you may consider are eye-catching imagery that captivates the interest of your audience, people-centric photos that humanise your brand, videos that entertain or educate, or memes and quotes to increase engagement. Utilising the ‘stories’ feature that Instagram offers can also be worthwhile. Through your Instagram stories, you could offer promotions, share previews or behind-the-scenes content, and create more personalised engagement with your followers.

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