Essential work apps for 2016

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When running a business, there a few things that come close to being as important as operating and working efficiently.

With so many new products on the market, business owners and managers should always be on the lookout for new tools and systems that they can integrate that are designed to increase productivity and therefore, profits.

Here are some of the best tools business owners should consider using to achieve success this year:

Social media
Social media should be at the core of every small business online marketing plan. While it may seem like a waste of time to some businesses who see no difference in customer numbers after setting up a few social profiles, the secret of social media success is good management. There is a range of social media management tools available online that can make a business’s marketing time more effective, and while some can be expensive, there are others available that are free.

Analytics
Checking your website’s analytics should be an essential part of every business’s daily routine. Finding out where users are spending the most time on your website can help identify whether or not the site is working to convert visitors.

Productivity aids
Time management can be a battle for smaller businesses since most workers wear different hats with different responsibilities. Luckily, there are productivity apps available that can make small adjustments so you can get more from your work day.

Software-as-a-service (SaaS)
There has been a sharp increase in the availability of SaaS applications in recent years. Having the ability to access software on demand results in more efficiency and less downtime. Unlike traditional software, SaaS is usually charged on a subscription basis, so businesses should carefully evaluate which piece of software will be of benefit to them before committing to the ongoing cost.

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