In today’s flexible working environment, there is a constant increase in the amount of contract, temporary and freelance work. This is also known as the ‘gig economy’. When you work for yourself, you are regularly trying to promote yourself and sell your services, which can make it difficult to ensure success. Here are some strategies you may consider to sustain and grow your business in the gig economy.
Ease into networking:
Engaging with the field you wish to work in by going to industry events can be a good way to connect with others and promote yourself. However, it can also be intimidating and emotionally exhausting, particularly for those who have an introverted personality. An effective solution to this is to encourage others to talk about your work to their friends or colleagues. Word of mouth can work similarly to networking, and help your business to succeed in an open and friendly manner. Face-to-face meetings can also be another way to sell your services, as they can provide potential clients with an opportunity to understand your attitude and approach. You can then make an informed decision of whether you will be a good fit for each other.
Perfect your cold-pitch email:
When starting out, a good way to build up your client base is to pre-emptively send out emails about your new business to friends, former colleagues and previous clients. To ensure your emails create positive results, they should be concise and polite. When targeting an email to a specific person or brand, it is crucial to do your research beforehand. Things to look at include their website, social media platforms, or any past media coverage. It is also beneficial for freelancers and business owners to proactively follow up on these emails or meetings, as this can increase your chances of a response and ultimately, a partnership.
Have a strong online presence:
Another great way to further promote yourself and your work is through an established online presence, where you can direct prospective clients to your latest work, projects, and CV. Social media is a great way to give your public audience an insight into your processes, behind the scenes previews, and updates. Social media can also be utilised as a great opportunity for free marketing.