COVID-19 is putting pressure on businesses in almost every avenue. The core issue that businesses are facing is not being able to provide face-to-face services to their customers under physical contact restrictions. This is urging many businesses to provide remote services in order to be able to continue trading while avoiding physical contact and outside exposure.
While this can seem difficult, confusing and undesirable, businesses can take this opportunity to learn how to function through online services and build their digital presence. With the chance to reach an even wider audience, offer customer convenience, and potentially even gain more sales, businesses can view this change not as an unwelcome compromise, but as a chance to grow and progress their business. Here are some things to consider to make the online shift go smoothly.
Keep customers updated:
Clients can get frustrated and feel uncared for if they are not told about important changes to your business that will affect them. Whether you’re moving partially or completely online, it is important that you keep your clients updated about the changes and what it will mean for them. This can be done through a simple email, having a written sign on the front of your store, and verbally telling them either through the phone or when you see them last.
Set up a website:
Almost every business who wants to sell products and services online will need a website. Where possible, register a domain name that is original and represents your brand, as this will be part of your online identity. Your potential clients will often be getting their first impression of your business from your website, so it is important that you have an effectively executed layout, user interface and design. On top of your products or services, customers generally expect information such as an about page, contact details, FAQs, social media links, or call to action prompt. Your website should be continually updated to provide fresh, relevant contact and correct information.
Develop your social media presence:
If you’re not already on social media platforms, or if your social media presence is weak, focus on creating engaging and relevant social media content for your audience. This can help you build a stronger relationship with your clients, share content they would find interesting and useful, and establish a brand image online. Having a strong social media campaign can help you gain online sales, as customers may keep you in mind as they shop online or can easily access your website through social media links.