In our instant world, loading speed is becoming more important than ever as a slight delay on your website is all it takes for a visitor to leave. A slow site can negatively impact the quality score of paid ads, SEO rankings on both desktop and mobile devices and overall user experience. Take the time to evaluate how you can improve your site performance to have a better chance at retaining visitors and rankings.
Certain aspects of a site can significantly impact loading time but can easily be modified.
- Website host: a cheaper offer can damage your page speed. Pick a host that fits your business size.
- Large images: images which are too heavy to load can severely impact page speed. Use PNG for images that do not require high details like logos and JPEG for photos.
- Embedded media: external media like videos are useful but can largely lower your load time. Try to host the videos on your own server if possible.
- Unoptimized browser, plugins and apps: websites should be tested on all browsers since they do not all load sites the same way. Apps like Flash can also seriously lower page speed.
- Too many ads: although a decent form of revenue, excessive amounts of ads can slow down your page speed.
- Website theme: highly designed themes containing a lot of effects can sometimes impact page speed. Try using simpler design templates.
- Widgets: social buttons or comment areas can impact speed. Minimise the amount of widgets by determining which ones are absolutely necessary and in what locations.
There are a variety of resources and analytics features available online to test your website’s speed. Slow loading time can ruin everything from conversions to site traffic, so remember to regularly test speeds and implement features that optimise your site.