There is no ‘back to normal’


The pandemic forced businesses to change drastically. Adapting to practices which are technologically based became integral in order to maintain safe practices. Additionally, if businesses wanted to remain a part of the competition, they had to make these changes efficiently and effectively. Reverting back to previous practices after this transformation would be moving backward.

Businesses should avoid this regression. There are a few ways of doing this.

  • Don’t ignore what your employees have to say: The pandemic opened up communication and feedback systems between individuals who would usually be separated by a chain of command. Even after the pandemic, employers and managers should continue listening to the feedback that employees provide. This might require further effort and the creation of more processes, but this is a necessary step.
  • Avoid the cookie-cutter approach: Not all employees will be working in the same home situations. Some might be struggling with anxiety due to the pandemic, while others might be working whilst surrounded by their children. It is important to discuss how changes have affected each individual and how moving forward, a balance which makes the best of both of these situations can be created.
  • Don’t get too comfortable: The pandemic might feel like something to overcome so that you can resume to previous working conditions. But rather than getting too comfortable with either situation, use this time to strive for innovation and brainstorm new ways to grow the business.

There will be no ‘back to normal’. It is up to the business to determine how they utilise the positive changes during this period to improve what work after the pandemic looks like.


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