Freelancing can be a means through which additional income can be generated, at less expense. Freelancers are able to use their pre-existing skills as a marketable commodity that consumers have a need for (and spend their time and money on simply updating these skills to further their business potential and outreach).
Freelancing can be transitional, part-time or even a full-time occupation if done well. Treating it like any other business and developing it as such could be the difference between a flop or a freelance dream come true.
To ensure that you operate at your fullest capability as a freelancer, and regardless of your marketable skill set, here are some strategies that can be employed to further your outreach.
Stand Out From The Competition
Go above and beyond to prove to those looking into the freelance market for someone to suit their project/job that you are the best candidate for it. Setting yourself apart from the competition by overdelivering on your client’s expected needs sets you up as a hardworking and reliable freelancer.
Find A Niche And Specialise
Your skill set may land you into the most saturated market for freelancers, but having a niche that you specialise in can make you stand out. It can be a marketable make or break for some clients, but having a niche allows you to market towards specific clients. As an example, if you were a copywriting freelancer who could write good content, but also had skill in SEO, you could market more towards those with that specific need.
Grow Your Online Presence
Building and establishing your online presence as a freelancer can be just as reliant on good reviews and word of mouth as businesses are. Showcase previous work and offer feedback from previous clients to showcase yourself as a beacon to consumers in an otherwise potentially saturated market.
Network
The importance of networking goes beyond simple relationship creation. Completing tasks set out by successful clients can lead to other successful clients, particularly if your reputation happens to precede you positively. Putting in extra effort during tasks helps you to stand out and get recommended to future clients, and boosts your image at the same time.
Pursuing a freelance career can seem like a dubious decision, but if it is gone about correctly, it can result in a comfortable income. It is no different to starting your own business and maintaining it – you just have to know how to use your employee (you) to the best effect.
